#Open road integrated media full#

Over the past two years, Open Road has partnered with nine different publishing houses including Kensington Publishing Corp, Delphinium Books, Pegasus Books and Akashic Books (publisher of the popular Go the F**k to Sleep). Together, these four divisions create opportunities for authors and publishers (and of course Open Road) to put well-made and successful products on the digital market. Open Road has four main programs that do just that: Publisher Partnerships, the Author-Brand Program, E-riginals and their film and digital entertainment department.

#Open road integrated media full#

Also, full e-book catalogs are becoming available and there are an increasing number of options available to digitalize catalogs and get books out online.” I think social media is big part of that: it has a relatively low cost and although staffs have to be educated and spend some time with Twitter or Facebook, I think it can start paying dividends immediately. Those relationships and the brand identity can be built and scaled in different ways in the digital world. “Very often they’ll have a specific category area and a certain relationship with readers through traditional channels such as indie booksellers. “Independent publishers are in a unique position,” Cahill said. I talked with Cahill and Chief Marketing Officer Rachel Chou to learn more about Open Road and get their suggestions for small presses that are working out their digital strategies.

Basically, they wanted to bring author and reader together in a whole new way.” The goal was to incorporate digital video in unique way and utilize social media as a marketing platform. There would be a different business model and different publishing approach, and they would use different marketing material. “They wanted to build a digital-first publishing company and everything else that would entail. “The vision of Open Road came from founding partners Jeff Sharp and Jane Friedman,” VP and Publisher Brendan Cahill explained. Started in the summer of 2009 by Jane Friedman (former President and CEO of HarperCollins Publishers Worldwide) and Jeffrey Sharp (an Academy Award and Golden Globe-winning filmmaker), Open Road has flourished in the e-book and digital market. “Groundbreaking,” “cutting-edge,” “light years ahead of their time” – call them what you will, Open Road Integrated Media is a true leader in digital book technology. Indie Groundbreaking Publisher Open Road Integrated Media 'Paving the Road to Digital Success' Over the course of her career, she has led teams in the areas of search, content management, creation and syndication. Chou has more than 15 years of experience in online content and product development. She is using traditional and digital platforms to connect authors directly with their readers and to give them access to data related to their marketing and sales efforts. Chou is leveraging the worlds of social media, viral distribution and emerging technologies to market Open Road and its publishing partners' ebooks and syndicate Open Road's premium marketing content. Chou is guiding the development of the company's web marketing platform, which fuels Open Road's content syndication and publishing presence on the web and on mobile devices.

In this role she bridges the traditional world of book marketing with the dynamic, fast-paced world of digital media. Rachel Chou is the Chief Marketing Officer for Open Road Integrated Media. As an editor, Cahill began his career in publishing in 1996 at Running Press, where he worked on illustrated, children's, and gift books, and was part of the team that launched the publishing house's original website. There he published the #2 New York Times Bestseller Game of Shadows by Mark Fainaru-Wada and Lance Williams about Barry Bonds and baseball's BALCO steroid scandal, which helped precipitate the Mitchell investigation into the use of performance-enhancing drugs in the sport. In 2002, Cahill was one of two founding editors at Penguin Group USA for the launch of the nonfiction imprint Gotham Books. Most recently, he worked as a strategic management consultant at the Boston Consulting Group. He has over ten years experience in book publishing as an editor at publishing companies such as the Running Press, Grove/Atlantic and Penguin Group USA. Open Road creates connections between authors and their audiences by marketing its ebooks through a new proprietary online platform, which uses premium video content and social media.īrendan Cahill is the Vice President and Publisher of Open Road Integrated Media. Open Road Integrated Media is a digital publisher and multimedia content company. Learn More About Open Road, Cahill and Chou